Interviews in market research.

Discuss three advantages and disadvantages of in-depth interviews in market research.
Explain the importance of valid and reliable market research data.
Discuss three advantages and disadvantages of focus groups in market research.
Outline the key steps in a policy and procedure development process.
Identity two methods of consulting with stakeholders within a project. Compare and contrast each of the methods you identify.
Outline PERT and CPM project management techniques and explain the different circumstances in which they are best used.
Compare and contrast two methods that can be used to measure project outcomes and progress and provide example to illustrate your answer.


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