Explain two different methods that an organisation can use to engage consultants for market research.
Identify and outline five examples of legislation and regulations that can apply to marketing operations.
Outline the purpose and scope of the Market & Social Research Privacy Code?
Outline three important behaviours that a market researcher should observe to ensure the Market & Social Research Privacy Code is upheld.
Discuss the impact of economic trends on market research. Identify a social trend that may impact on market research and discuss its impact.
Outline marketing industry trends and how this impact on choosing media options for marketing communication