Supply Chain Design and Demand Forecast Cases

Topic : Supply Chain Design and Demand Forecast
• Tamago-ya of Japan: Delivering Lunch Boxes to Your Work (HBP)
• Saffo, Paul. (2007). Six Rules for Effective Forecasting. Harvard Business Review, July-August 2007, 122-131.
Case Questions:
What do you think of Tamago-ya business model?
How does Tamago-ya match supply with uncertain demand under time pressure?
Please evaluate and comment on Tamago-ya’s forecasting approach. What are the pros and cons?
How does Tamago-ya design their supply chain network to guarantee a high level of customer service?
What are the challenges in expanding Tamago-ya’s business beyond the Tokyo area or Japan?
Link case:


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