Organizational change

The CEO Guide to Customer Experience and Five Selling Secrets of Today’s Digital B2B Leaders Discussion Questions:

What is a Customer Journey? Why should improving the Customer Journey help improve digital marketing success?

What is the role of customer data and developing insights from such data in facilitating the customer journey?

What internal organizational change is needed to accompany changes in the customer journey? And, how can companies ensure that their changes are helping improve digital marketing outcomes?

Video to Watch: https://www.mckinsey.com/Videos/video?vid=4810570007001&plyrid=HkOJqCPWdb&aid=785F27F0-805C-435B-9737-B1532BC2AF42

mktg6212_w4_l1 mktg6212_w4_l2 five_selling_secrets_of_today___s_digital_b2b_leaders the_ceo_guide_to_customer_experience___mckinsey