Market segmentation

1 What is market segmentation?

2 Discuss the main bases for the segmentation of customer, business and international markets.

3 Describe how organizations might evaluate the attractiveness of a market segment.

4 Discuss the various market-targeting strategies available to businesses. Use suitable examples to illustrate your points.

5 Explain the concept of positioning.

Solution:

Looking for help with your homework?
Grab a 30% Discount and Get your paper done!

30% OFF
Turnitin Report
Formatting
Title Page
Citation
Place an Order

Calculate your paper price
Pages (550 words)
Approximate price: -