Develop a means–ends chain
Pick one of the following brands. Develop a means–ends chain similar to the two that are shown in this chapter.
a. Singapore’s BreadTalk Group (www.breadtalk.com)
b. South Africa’s First National Bank (www.fnb.co.za)
c. Dubai’s Orton Middle East (www.ortonmiddleeast.com)
d. Finland’s Veen (www.veenwaters.com
Solution:
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