Business-to-business market segments

1. What are the common business-to-business market segments?

2. Describe the NAICS approach to business market segmentation.

3. Describe a usage segmentation approach in a business to-business setting.

4. Describe a segmentation approach based on company size.

5. Define product positioning and identify the types of positioning approaches that can be used in the IMC planning process.

Solution:

Looking for help with your homework?
Grab a 30% Discount and Get your paper done!

30% OFF
Turnitin Report
Formatting
Title Page
Citation
Place an Order

Calculate your paper price
Pages (550 words)
Approximate price: -