Compare and contrast the information available

Access the website of Yum Brands at www.yum.com. Access the website of Yum Brands’ competitors, McDonalds (corporate.mcdonalds.com/mcd.html), Starbucks (www.starbucks.com), Subway (www.subway.com), and Domino’s Pizza (www.dominos.com).

Identify the social media being used by each brand.

Compare and contrast the information available and the design of each company’s website.

Which website did you like best? Why? Which one did you like least? Why?

According to Interbrand, these four are the top rising global brands.

Identify the social media that is listed on the brand’s website, and then access the pages. Go to YouTube and locate a TV ad of the brand.

Discuss how well the website, social media sites, and ad you located on YouTube are integrated. (Provide the URLs for the website, social media sites, and TV ad).

a. Paypal (www.paypal.com)

b. Mini (www.mini.com)

c. Moet & Chandon (www.moet.com)

d. Lenovo (www.lenovo.com)

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