Customer Behaviour

Answer the following questions in a report format for the McDonald’s fast-food service with references.?1000 WORDS

• What is the nature of the service?

Explain with table or grid to detail the nature of the service using service classification theory. ?

• Who is the target market?

Explain with table and use bullet points to outline the target market for the firm you have selected for this part of the assessment. Explain the rationale for your selection. explain with positioning/perceptual map for the service. ?

• Customer Behaviour:

List and briefly describe the key types of perceived risks associated with this service for your selected firm.

• What are the different components of the service:

Using the “flower of service theory,” make and describe the service model for your core service that you have selected.

Solution: