According to the Economist Intelligence Unit, the Chinese retail market is expected to be worth $8 trillion by 2022, double the worth of the U.S. retail market. In 2015, Chinese consumers spent more online than any other country’s buyers. Suggest how you would begin to create a targeted database of Chinese consumers.
What obstacles might stand in your way of collecting and organizing the data?
Describe each of the database marketing communications methods identified in the chapter. Go to the website of Sole Rebels (www.solerebels.com).
Discuss each of the database-driven marketing communication methods presented in the chapter in relation to Sole Rebels. Explain the importance of each one and describe how Sole Rebels could use each to enhance its communications with visitors to its website