1. Theme and event years have been used by several countries as a tourism marketing strategy. Why are these theme/event years a good platform for IMC?
2. How are tourism and film/movie development interrelated, and how can they benefit each other in terms of both marketing and development?
1. Why is digital marketing now so important for DMOs?
2. For what functions do travellers use digital media?
3. What are the major components of digital marketing?