The majority of the most influential and successful brand image specialists have offices across the world. They operate in multiple cultures and languages. According to The Branding Journal, the following four are among the most prestigious in the world. Access each firm’s website and describe the services provided by each firm.
a. Brand Image (www.brand-image.com)
b. Future Brand (www.futurebrand.com)
c. Labbrand (www.labbrand.com)
d. Start (www.startdesign.com?
Brand extensions and flanker branding are common strategies for large corporations. In each of the following cases, identify which strategy has been used by the business, and why this is the case:
a. Virgin Atlantic
b. Coca Cola Zero
c. Jet Star