Guerrilla marketing

1. What is a sponsored consumer?

2. What is guerrilla marketing? How does it differ from traditional marketing?

3. What are the fundamental requirements of guerrilla marketing in order for it to work?

4. How do consumer lifestyles create potential target groups?

Assume you are the account executive at a database marketing agency. A local music retailer with four stores has asked you to develop a database for the company. What information should be in the databases?

How would you build a data warehouse and where would you obtain the data? Be specific.


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