Integrated gaps model of service quality as a framework

Select one firm or company that you think needs to reposition itself. Use the internet to cite and link to their website in your post.

Discuss what you think isn’t working about its current position, and explain why, ensuring you are supporting your thoughts with references to concepts covered in the text.

Discuss the problem solving approach of consumer decision making and explain why it is a useful perspective?

Choose an organization to interview, and use the integrated gaps model of service quality as a framework. Ask the manager whether the organization suffers from any of the factors listed in the figures


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