1. How has social media law changed? Has the FTC updated their regulation for endorsements? Have they come out with additional regulations that must be followed to ensure social media marketing is not deceptive? Have international regulations changed in other countries? Have any government or trade organizations responded with new regulations to address the possible negative effects of social media use?
2. How have ethical considerations changed? Have the trade associations updated their codes of ethics in and around social media use? What are the latest statistics? Have there been any high-profile cases where a brand or agency has violated the codes of ethics like “Wal-Marting Across America”?
3. Have social media policy best practices changed? Look for the latest guides in writing a social media policy. Does more have to go into them because of increased social media use and risks? What does a typical brand social media policy look like today?