Relationship marketing (RM) and transactional marketing (TM)
What are the similarities between relationship marketing (RM) and transactional marketing (TM)?
1. How does an RM strategy differ from a TM strategy?
2. Which kind of industries could benefit from the use of RM versus TM, and vice versa?
3. In which situations would customers not be expected to be interested in RM?
Solution:
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