Relationship marketing (RM) and transactional marketing (TM)

What are the similarities between relationship marketing (RM) and transactional marketing (TM)?

1. How does an RM strategy differ from a TM strategy?

2. Which kind of industries could benefit from the use of RM versus TM, and vice versa?

3. In which situations would customers not be expected to be interested in RM?


Looking for help with your homework?
Grab a 30% Discount and Get your paper done!

30% OFF
Turnitin Report
Title Page
Place an Order

Calculate your paper price
Pages (550 words)
Approximate price: -