social media presence
1. The Saucony “Find Your Strong” campaign relies heavily on user-generated content. Find another example of a brand that uses fan content as a main component of its social media efforts and explain how they motivate or reward participation.
2. Conduct a brief content analysis of NASCAR’s social media presence.
What strategy are they following and what kind of content are they producing?
Why do you think it has worked so well?
Solution:
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