The purpose of a marketing
1. What is the purpose of a marketing communications plan?
2. Objectives should be SMART. What does SMART stand for?
3. Who are the ‘trade channel intermediaries’?
4. What is a ‘slotting allowance’?
Marketing objectives are traditionally seen as cascading down from above. Using examples to illustrate the relationship between the various levels, how might corporate objectives evolve into communications objectives?
Solution:
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