1. Go back to Bill Bernbach’s quote at the beginning of this chapter. Find an example of a brand vulgarizing society with their social media. Find another brand that is helping to lift society to a higher level in social media.
What are the main differences?
2. Revisit the “Wal-Marting Across America” case study.
Has the Walmart brand or other public relations firms done anything like that since the crisis?
Have other brands or advertising agencies done something similar in a different social media context?