Brand and target audience

Social bookmarking is all about contributing and building into a community before taking out. The goal of this exercise is to join and explore the three social-bookmarking sites and then meaningfully contribute to one and earn a reputation as a value creator. This will pay off down the road, when you start sharing your own more promotion-oriented content.

What happens if you don’t invest the time up front? You could get banned from the community for sharing too many promotional links or messages. In which social-bookmarking community do you see the most potential? Become a valued member and it could provide an enormous amount of traffic and awareness.

1.       Question-and-answer sites are all about delivering value to others by answering their questions. Which of the Q&A social websites are most appropriate for your brand and target audience?

2.       Research the top viral posts on BuzzFeed. Identify the structure and characteristics and topics. Are there common threads? Based on what you found, pick a brand and write a sponsor BuzzFeed listicle or quiz.


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