1. What is a sponsored consumer?
2. What is guerrilla marketing? How does it differ from traditional marketing?
3. What are the fundamental requirements of guerrilla marketing in order for it to work?
4. How do consumer lifestyles create potential target groups?
1. What new in-store marketing tactics are being utilized?
2. What is point-of-purchase advertising? Why is it important?
3. How have new technologies changed some forms of point-of-purchase advertising?
4. What is a brand community?