Discuss the different type of errors

Welcome, Inc., is a chain of fast-food restaurants located in major metropolitan areas in the South. Sales have been growing very slowly for the last 2 years. Management has decided to add some new items to the menu; however, first they want to know more about their customers and their preferences.

a. List two hypotheses.

b. What kind of research design is appropriate? Why?

Visit Toluna (www.toluna.com).

a. What are the surveys currently being conducted?

b. How are the respondents being recruited for these surveys?

c. Discuss the different type of errors likely to arise given the way the respondents are being recruited.


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