Factors that consumers use in evaluating cruise companies

Visit the Web page of three of the marketing research firms1. What types of research designs have these firms implemented recently?

You are conducting an image study for Carnival Cruise Lines. As part of exploratory research, analyze the messages posted to the newsgroup rec. travel. cruises to determine the factors that consumers use in evaluating cruise companies. This newsgroup can be located at http://groups.google.com.


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