1. How has content marketing changed? Are brands continuing to increase the amount of brand content they are creating? What are the latest statistics? Are brands getting better results or are results decreasing because of content clutter?
2. How has influencer marketing changed? Are there new terms for this strategy besides evangelism, advocate, ambassador, and influencer? Are brands increasing their use of both “mass” and “micro” influencers? What are the top influencer marketing firms?
3. Check for the latest way to measure social influence. Has a new method emerged? Is there a new platform like Klout that measures micro-influence?