Integrated marketing communications

1. Describe two advantages that an organization may experience as a result of implementing an integrated marketing communications strategy.

2. What are considered to be the potential disadvantages of integrated marketing communications?

1. All organizations have ‘part-time marketers’. What would you need to do to ensure their support and contribution to customer facing marketing communications activities?

2. When might it be appropriate for organizations not to adopt an integrated approach to their marketing communications activities?


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