Marketing research project for Diet Coke

You are a consultant to Coca-Cola USA working on a marketing research project for Diet Coke.

a. Use the online databases in your library to compile a list of articles related to the Coca-Cola Company, Diet Coke, and the soft-drink industry published during the past year.

b. Visit the Coca-Cola (www.coca-cola.com) and PepsiCo (www.pepsico.com) Web sites and compare the information available at each.

c. Visit Diet Coke on Facebook (www.facebook. com/DietCoke) and analyze the available information.

d. Based on the information you have collected, write a report on the environmental context surrounding Diet Coke.

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