New technology and approaches to marketing

Somo is a new breed of agency that embraces and develops new technology and approaches to marketing. Access the agency’s website at

What information is available on the website? Who are some of the agency’s clients?

Describe some of the campaigns created by Somo and why they have been successful. Use screenshots to support your response

To support the UK launch of Sage Appliances, designed by the renowned chef Heston Blumenthal, the agency iD ( recruited 40 in-store demonstrators. Their efforts succeeded in achieving 40,000 consumer interactions, 26,000 live demonstrations, and a 133 percent increase in sales. Examine these other campaigns and summarize the tactics and the impact:

a. Levi Pop-Up Shop (

b. Max Factor (

c. Nivea for Men (


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