Product placement and branded entertainment

1. Explain the difference between product placement and branded entertainment. Do you personally notice product placements in television shows or movies? Why or why not? Identify the factors that make product placement or branded entertainment successful for a brand.

2. Do you play video games? If so, approximately how many hours a month do you play games (including online games)? What advertising have you noticed in the games? How effective was the advertising?

Grassroots Advertising (www.grassrootsadvertising.com/) positions itself as a one-stop shop for guerrilla marketing. They have been operating for around 30 years and have come up with new ways of using some very traditional forms of advertising, such as human billboards. They have developed a Backpack billboard that is backlit for evening events. Research their other forms of alternative marketing and suggest brands that could use these methods.

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