1. How has social media measurement changed? What are the key social media metrics that marketers, advertisers, and public relations professionals use to measure performance today? Which platforms have new analytics capabilities and what metrics have been added to the social media platform analytics described here? Are there new cross-platform metrics tools?
2. How has social media budgeting changed? Are there new categories of social media expenses? Have social media budgets in general increased? Is the average marketing spending on social media still around 13 percent or has it increased to 21 percent or more?
3. Check for the latest statistics on executive confidence in and use of social media. Have C-Suite executives and CEOs in general embraced the impact of social media? What are the latest ways social media managers are convincing them of the business relevance of social media strategy and plans?