1. To what extent can telemarketing be used for CRM activities?

2. What are the benefits of online and off-line catalogues?

3. Testing is a feature of direct and digital marketing activities. What can be tested and why would you test at all?

1. Explain the leaky bucket metaphor.

2. Databases are crucial tools to the direct marketer. What are the problems associated with data capture and storage and how might this impact on a campaign?


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