‘Top down’, ‘sideways’ and ‘bottom-up’ communications

1. Explain the role of the ASA.

2. What constitutes misleading advertising?

3. Define permission marketing.

1. How might greater employee empowerment help the organization fulfill its vision?

2. What processes may need to be put in place to achieve ‘top down’, ‘sideways’ and ‘bottom-up’ communications?

3. Can you foresee any downsides to this strategy?


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