Trade advertising

1. For business-to-business markets, what is the major communications tool used?

2. What is ‘trade advertising’?

3. How has technology changed business-to-business communications?

1. What do you understand to be the basis on which most business decisions are made?

2. Personal selling is important in business-to-business markets. Why might this be and what would companies need to do in order to be effective in this area?


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