Type of sponsorship

When Starbucks opened its first coffee shop inside a public library, ten percent of all proceeds from coffee sold there went to support the operation of the library. Describe the benefits to Starbucks of this type of sponsorship.

What benefits accrue to the library? Some consumers feel this type of sponsorship is inappropriate because it involves a for-profit company selling products in a government entity. Examine the various methods of damage control. Which method or methods should a library use to reduce the criticism and to prevent any negative fallout? Justify your choice

In your own words, describe the steps in an apology strategy. Suppose a local retailer’s computer system was hacked and a large number of credit card numbers were stolen. Go through each of the steps in the apology strategy explaining the actions or information for this local retailer. Be specific.


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