Use of social media to obtain marketing research information

Search the Internet and your library’s online databases to identify an innovative new product introduced in the past 12 months and research it. Write a report about the marketing research undertaken to develop this product.

1. What problem-solving research should HP undertake?

2. Would you like to pursue a marketing research career with HP? Explain.

3. How can HP make use of social media to obtain marketing research information?


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