Market report

You are a group of advisors to the Management Board in your company with Headquarters in Australia. As advisors, you are first, required to conduct research on your selected sector/industry covering the previous 5-10 years. Second, you are required to present a company strategy to your Management Board covering the next 5 years. Third, your Management Board requires that you make a presentation of your findings and strategies, and you prepare a 3000-word market report.The market report should, as a minimum, address the following key issues:

(i) A description of your company and the industry your company (Company: Carnival Cruise Line / Industry: Leisure and Hospitality – Cruise Services)

(ii) An analysis of the market structures of the industry

(iii) A discussion about the demand and supply conditions for your product(s) or service(s).

(iv) A discussion about the demand elasticity for your product(s) or service(s)(v) Analysis of a recent macroeconomic event that has affected your industry/sector and Australia


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