Digital marketing strategy


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You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:


You can choose any company to work with as long as:

It is a local company.
It is a startup that was established in the last (3 – 6) years, 2014 onwards.
It can belong to any industry sector
Part 2, around (1000) words: Due week 10. on 27/3/2021. (Refer to the Textbook Chapters 4, 5 & 6) 1. Devise a digital marketing strategy for your campaign.

a. Where are you now? (situation analysis)

b. Where do you want to be? (business objectives)

c. How are you going to get there? (strategy)

d. How exactly do you get there? (tactics)

e. Who does what and when? (actions)

f. How do you monitor performance? (control)

2. Summaries the marketing mix best suitable for your campaign. (refer to ch5) a. Product variables b. Price variables c. Place variables d. Promotion variables e. Process variables 3. How can you implement relationship marketing for your campaign? (refer to ch6) a. Could you create a virtual community? And how does it help relationship marketing? b. Could you use digital media to support customers’ advocacy? And how?


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