Cultural values, verbal language, body language and symbols, and norms

1. Select your favorite brand logo. Describe its elements in detail and explain whether the symbols are likely to translate successfully into foreign cultures.

2. Identify one of your family customs and describe it in one phrase. Next, explain the various rituals involved with this custom in one paragraph.

3. Construct a means-end chain for the brand Ipod. Identify tangible and intangible attributes, functional and psychosocial benefits, and instrumental and terminal values that derive from this product.

If you have traveled to a foreign nation, describe specific characteristics of the culture that created for you the greatest “culture shock.”

Identify specific differences in cultural values, verbal language, body language and symbols, and norms. If you have not traveled abroad, interview someone who has and ask him or her to identify the cultural differences above.




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