Integrate concepts from previous lower division classes into a comprehensive project
Apply hospitality concepts to a real world scenario.
Identify, analyze, and apply hospitality marketing data
The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.
Develop a marketing plan for your business.
Include the following elements in your marketing plan:
Define and quantify your target market.
Complete a marketing and sales strategy.
Complete a competitive analysis.
Include a SWOT analysis.