Marketing plan

Course Objectives:

Integrate concepts from previous lower division classes into a comprehensive project

Apply hospitality concepts to a real world scenario.

Identify, analyze, and apply hospitality marketing data


The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.

Develop a marketing plan for your business.

Include the following elements in your marketing plan:

Define and quantify your target market.

Complete a marketing and sales strategy.

Complete a competitive analysis.

Include a SWOT analysis.


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