Developing pricing strategies, designing and managing value networks and channels

Please read the Globe and Mail ROB Magazine article about Indigo. 

After reading the article, reflect on the content we will cover this week about designing and managing services, developing pricing strategies, and designing and managing value networks and channels. The Indigo article details how the book and publishing industry has had to respond to competitive forces and technology influences. How have these changes effected their (1) pricing strategies, (2) the actual products they sell and (3) distribution strategies? Can you think of any other industries that have experienced such disruptive forces recently? As a marketer, how do you keep ahead of trends and adjust your strategy?

Think about your last trip to the grocery store or any retail on-ground store. As you were walking up and down the aisles, what merchandising displays and brands positively drew your attention? Did you actually stop to look? Did it persuade you to buy? Include your rationale and thoughts through the process.

Your journal entry must be at least 250 words in length. No references or citations are necessary.


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