Gucci’s Tensions in Sustainability

(include: Identify potential tensions in pursuing strategic CSR. It can be tensions between sustainability and competitiveness, tensions between the different dimensions of sustainability/CSR (for example between reducing environmental impact and poverty) or other tensions.)

Provide at least three source to support idea. Around 400~500 words.

Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?

Journal entry must be at least 250 words in length. No references or citations are necessary


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