You have just been hired as the new Chief Marketing Officer or CMO for Bean Inc, a ceramics company. The company has been around for over 30 years, and they have been using traditional marketing for their marketing campaigns. The company has just undergone a reconstruction and has hired you as the new CMO because your background in marketing data analytics impressed the CEO. The CEO now wants to have an executive meeting to discuss your new marketing strategy and highlight the use of data analytics as part of your new strategy to solicit additional support from the executive leaders.
Prior to the executive meeting, the CEO wants you to write a 2-page email describing the highlights of your presentation. Be sure to include the following in your email: