Prior to beginning work on this discussion forum, read Chapter 9 in the textbook, Non-Profits: The Time To Get Started With Social Media Was Yesterday (Links to an external site.), Public Relations for Nonprofits: Everything You Need to Know (Links to an external site.), review the ACLU Press Releases (Links to an external site.), and American Red Cross All Press Releases (Links to an external site.) page.
Select a nonprofit organization (e.g., American Red Cross, ACLU, Metropolitan Museum of Art, or PBS) and assess the role of public relations in that nonprofit organization. Compare and contrast at least two characteristics between the nonprofit organization you selected and a for-profit organization in the same sector or business. What kind of public relations messages is the nonprofit organization writing compared to the for-profit organization when they communicate with stakeholders?