***********Must be 4-5 pages*************

*********Must include a 5-6 slide power point with product****************


The topic Is listed below .

Given the existence of the marketing concept, why do many products fail? Why are consumer groups still displeased with many products and companies?

Some products to consider:

The Edsel

New Coke

Some authors to consider are: Peter Drucker says,

“Consumerism is the shame of the marketing concept…..”

Total success can never be achieved


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