Strategic marketing strategy

The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.

Review the SBC Overview.

Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• What is your view of SBC’s strategic marketing strategy?
• What is your view of SBC’s use of social media for its target market?
• What were some of the frustrations you noted in the team project throughout the exercise?
• How would you resolve similar challenges in the workplace?