Scenario Your company, Datalytic, is a member of the Web Analytics Association and a key sponsor of this year’s Web2.0 Tech Conference. As the resident web analytics expert at your company, you have b
Your company, Datalytic, is a member of the Web Analytics Association and a key sponsor of this year’s Web2.0 Tech Conference. As the resident web analytics expert at your company, you have been asked to present a topic at this year’s conference. You will be speaking to a diverse audience of business and technology professionals. The topic that you have been asked to speak on is “Making Web Analytics Actionable.” Your presentation should cover topics related to Web Analytics such that both business and technology professionals can take away specific items to implement at their companies.
The Web2.0 Tech Conference is the industry’s marquee event and will be held in Las Vegas this year. These types of events are ideal for companies to showcase their capabilities. A pre-event survey has revealed that attendees believe that basic web analytics is only about shopping basket analysis and ad placement. In your presentation, you will need to demonstrate that web analytics can serve many other purposes. In addition to the core web analytics concepts, you will describe the full range of web analytics capabilities using current technology. You will also introduce forward-thinking ideas that bring web analytics together with Machine Learning and the Internet of Things (IoT). You are free to be creative with your presentation.
Prepare a comprehensive website analytics presentation for a diverse audience of business and technology professionals. Include the following:
Review the video below and write a two page review plus cover page and reference page (APA Format).
In your written review give a summary of the video, and then do an analysis on at least one of the scenarios in regards to how it would have affected your organization.https://www.youtube.com/watch?v=Kik9xgZcf9I
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