Business approach and customer engagement

South America’s fascination with social media is growing fast. Businesses across South America are realizing the value of having a social media presence. Argentina, Columbia, Brazil, Chile, Venezuela, and Peru are all in Facebook’s top 25 markets. It has been estimated that there are 229,242,500 Facebook subscribers across South America as of June 2016. This represents a 55 percent penetration rate.

Visit the Facebook pages of the following South American businesses, summarize the business approach and customer engagement, and note the number of followers.


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