Business-to-business market segments

1. What are the common business-to-business market segments?

2. Describe the NAICS approach to business market segmentation.

3. Describe a usage segmentation approach in a business to-business setting.

4. Describe a segmentation approach based on company size.

5. Define product positioning and identify the types of positioning approaches that can be used in the IMC planning process.

Solution:

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