Corporate or brand image

1. Describe the concept of brand image. What are the tangible aspects of a brand image? What are the intangible aspects?

2. What aspects or inferences would be ideal in the corporate or brand image of a bank or other financial institution?

3. Describe the use of brand extension and flanker brand strategies.

4. What does positive assurance mean in relation to brand image, and what is its value?

Solution:

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