Suppose you are a successful R&D manager in a large manufacturing company. You are asked to develop the R&D activities of a large international bank. While the offer is very interesting, you still have your doubts; do you have all the relevant experience and do you know how to succeed? Stated otherwise, what might be different in terms of managing an R&D department in a large service firm, as opposed to managing such a department in a manufacturing firm? Would you consider these to be differences of degree?
Look up an example of a firm using a service guarantee and evaluate it (for example, does it contain all the necessary information required of a service guarantee?)
What is the purpose of the service guarantee? Is it effective?