Ethical issues involved in researching consumer preferences

1. What sampling plan should be adopted for the survey of question 9?

2. How should the sample size be determined for the survey of question 9?

3. How would you conduct the training and supervision of the field workers for the survey of question 9?

1. If marketing research to determine consumer preferences for hotels was to be conducted in Latin America, how would the research process differ?

2. How can Marriott make use of social media to enhance the effectiveness of its marketing research?

3. Discuss the ethical issues involved in researching consumer preferences for hotels.

Solution:

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